Media Center

FOR IMMEDIATE RELEASE
Media Contact: Cara Kane, KB Home
Phone: 321-299-6844
Email: ckane@kbhome.com

1.11.11

NET-ZERO ENERGY HOME BUILT BY KB HOME AND CREATED WITH MARTHA STEWART OPENS

2011 Builder Magazine Concept Home is a paragon of efficiency and full of “good things”

ORLANDO, Fla. (January 11, 2011) - Representatives from KB Home (NYSE: KBH), Martha Stewart Living Omnimedia (NYSE: MSO) and Builder magazine today unveiled the KB Home GreenHouse™: An Idea Home Created with Martha Stewart. The innovative and expertly-designed net-zero energy home is the 13th in Builder Magazine’s Concept Home series tradition that annually showcases an impactful and interesting new concept in homebuilding during the industry’s premier trade conference, the NAHB International Builders’ Show (IBS).

With the IBS set to begin tomorrow, the project partners hosted members of the media during a special event at the home. Members of the media were among the first to tour the KB Home Greenhouse and participated in a question and answer session with Martha Stewart, founder of Martha Stewart Living Omnimedia; Jeffrey Mezger, president and chief executive officer of KB Home; and Boyce Thompson, editorial director for Builder magazine.

“We’re excited to open this year’s home for tours,” said Boyce Thompson. “The KB Home GreenHouse embodies the Concept Home philosophy of bringing together some of the best minds in the business to create a project that has broad appeal, incorporates innovative new products and ideas and will serve to educate other homebuilders.”

Attendees were impressed with the elegantly traditional exterior, free flowing and inviting interior as well as the home design’s ability to bring the outdoors in via a telescoping patio door that spans the length of the kitchen and leads to a spacious lanai.

“We were happy to be a part of this project with KB Home,” said Martha Stewart. “It allowed us to build on our already successful partnership by creating the ultimate ‘green’ home that is not only environmentally friendly, but also beautiful, functional and affordable.”

In addition to its aesthetic appeal, the KB Home Greenhouse achieves a new dimension of environmentally friendly building for KB Home; it is the company’s first net-zero energy home, meaning it is intended to produce more energy than it consumes over the span of a year. As such, it has been labeled as a “Maximized Energy-Efficient Home” by the U.S. Department of Energy. Additionally, the home has been recognized with a variety of other green building achievements, including the U.S. Environmental Protection Agency’s ENERGY STAR® and WaterSense® qualifications, U.S. Green Building Council’s Leadership in Energy and Environmental Design® (LEED) for Homes Platinum rating and Environments for Living® green certification.

“In creating the KB Home GreenHouse, we were able to combine our industry-leading position in environmentally friendly building with our reputation for innovation," said Jeffrey Mezger. “With an established track record of building all ENERGY STAR homes in our new communities, we took this opportunity to go above and beyond and built a net-zero energy home that incorporates new ideas and technologies, including a real-time energy monitoring system and a solar thermal water heater, that we believe will one day be standard in all new homes.”

KB Home was recently recognized as the #1 Green Homebuilder for the second consecutive time by Calvert Investments. Participation in experimental projects like the Builder Magazine Concept Home was one of many criteria used by the firm in its evaluation of sustainable practices in the homebuilding industry.

The KB Home GreenHouse: An Idea Home Created with Martha Stewart will be open daily to IBS attendees during event hours, Wednesday, January 12 through Saturday, January 15 for free guided tours. For those not attending IBS, a virtual tour is now available at www.builderconcepthome2011.com. The home will be open to the general public beginning Sunday, January 16. KB Home has scheduled a special open house event for that day. For more information, visit www.kbhome.com or call 888-KB-HOMES.

Note to editors: Photos from today’s event accompany this release and are also available for download at www.builderconcepthome2011.com/media-center.php.


About BUILDER magazine

BUILDER magazine is the leading media brand for the housing industry. It reaches more than 114,000 industry professionals. This show home will be the 13th in the Builder Concept Home series, a fixture at the housing industry’s annual convention since 1998. BUILDER magazine is owned and produced by Hanley Wood. Visit www.builderonline.com

Hanley Wood, publisher of BUILDER is a leading business-to-business media company focused on the residential and commercial construction and design industries. The company produces magazines, Web sites, e-newsletters, exhibitions and conferences, custom marketing, data services and house plans. Visit www.hanleywood.com

About KB Home

KB Home, one of the nation's premier homebuilders, has delivered over half a million quality homes for families since its founding in 1957. The Los Angeles-based company is distinguished by its Built to Order™ homebuilding approach that puts a custom home experience within reach of its customers at an affordable price. KB Home's award-winning home designs and communities meet the needs of first-time, move-up and active adult homebuyers. KB Home was named to FORTUNE® magazine's 2010 list of the World's Most Admired Companies for the sixth consecutive year, and ranked #1 for "Innovation" among homebuilders. The Company trades under the ticker symbol "KBH" and was the first homebuilder listed on the New York Stock Exchange. For more information about any of KB Home's new home communities, call 888-KB-HOMES or visit www.kbhome.com.

About Martha Stewart Living Omnimedia

Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including “Mad Hungry with Lucinda Scala Quinn” and “Whatever with Alexis & Jennifer.” Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.


12.15.10

REGISTER NOW TO ATTEND PRESS EVENT TO UNVEIL THE KB HOME GREENHOUSE™: AN IDEA HOME CREATED WITH MARTHA STEWART

Debut of net-zero energy Builder Magazine Concept Home on January 11

WHO: KB Home (NYSE: KBH), Martha Stewart Living Omnimedia (NYSE: MSO) and Builder magazine are inviting media to a press conference with Martha Stewart, founder of MSLO; Jeffrey Mezger, president and chief executive officer of KB Home; and Boyce Thompson, editorial director for Builder magazine to unveil the KB Home GreenHouse™: An Idea Home Created with Martha Stewart.

The press conference will be held in Orlando, Florida on Tuesday, January 11 at 2 p.m. To RSVP for the event and receive directions to the home, contact Cara Kane at ckane@kbhome.com or 321-299-6844. RSVP preferred by Tuesday, January 4, 2011.

WHAT: The KB Home GreenHouse is an innovative home designed with Martha Stewart and is the 13th in Builder Magazine’s Concept Home series. In addition to its aesthetic beauty, the home achieves a new level of environmentally friendly building for KB Home. This is KB Home’s first net-zero energy home, which means it produces more energy than it consumes over the span of a year. Additionally, the home has been recognized with a variety of efficiency certifications including the U.S. Environmental Protection Agency’s ENERGY STAR® and WaterSense qualification, LEED for Homes Platinum status and Environments for Living Green.

WHEN: Tuesday, January 11, 2011 at 2 p.m.

WHERE: Location and directions to the KB Home GreenHouse will be provided upon receipt of RSVP.


About KB Home

KB Home, one of the nation's premier homebuilders, has delivered over half a million quality homes for families since its founding in 1957. The Los Angeles-based company is distinguished by its Built to Order™ homebuilding approach that puts a custom home experience within reach of its customers at an affordable price. KB Home's award-winning home designs and communities meet the needs of first-time, move-up and active adult homebuyers. KB Home was named to FORTUNE® magazine's 2010 list of the World's Most Admired Companies for the sixth consecutive year, and ranked #1 for "Innovation" among homebuilders. The Company trades under the ticker symbol "KBH" and was the first homebuilder listed on the New York Stock Exchange. For more information about any of KB Home's new home communities, call 888-KB-HOMES or visit www.kbhome.com.


FOR IMMEDIATE RELEASE
Media Contact: Cara Kane, KB Home
Phone: 321-299-6844
Email: ckane@kbhome.com

10.5.10

BUILDER MAGAZINE’S 2011 CONCEPT HOME REVEALED

“GreenHouse” to be built by KB Home; Designed with Martha Stewart

WASHINGTON, D.C. (October 5, 2010) – Builder magazine today announced that the KB Home GreenHouse™: An Idea Home Created with Martha Stewart will be unveiled at the January 2011 International Builders’ Show in Orlando, Florida.

In addition to the home design being influenced by Martha Stewart, one of the country’s leading lifestyle experts, the KB Home GreenHouse is slated to be the first net-zero energy, single-family home in the Builder Magazine Concept Home series. The KB Home GreenHouse will also demonstrate to consumers that this environmentally friendly home not only saves energy and water through the use of solar and thermal systems and meeting EPA's WaterSense for new homes specifications, but can also save them money for years to come by reducing energy bills.

“Teaming up with KB Home, one of country’s premier homebuilders, and incorporating Martha’s incomparable style and eye for functionality has been a fantastic experience,” said Boyce Thompson, editorial director for Builder magazine. “We’re always looking for new ways to showcase the latest and greatest in building technology and KB Home’s efficient designs and industry leadership in the field of green building have allowed us to do exactly that.”

The home will open for tours on Wednesday, January 12, 2011. In addition to live on-site tours, an online virtual tour will be available for those unable to make it to Orlando. To learn more about this year’s Builder Magazine Concept Home and register to take a tour, visit www.builderconcepthome2011.com.

Note to editors: A high-resolution rendering of the KB Home GreenHouse: An Idea Home Created with Martha Stewart is available for download at www.builderconcepthome2011.com/media.


About BUILDER magazine

BUILDER magazine is the leading media brand for the housing industry. It reaches more than 114,000 industry professionals. This show home will be the 13th in the Builder Concept Home series, a fixture at the housing industry’s annual convention since 1998. BUILDER magazine is owned and produced by Hanley Wood. Visit www.builder.com.

Hanley Wood, publisher of BUILDER is a leading business-to-business media company focused on the residential and commercial construction and design industries. The company produces magazines, Web sites, e-newsletters, exhibitions and conferences, custom marketing, data services and house plans. Visit www.hanleywood.com.

About KB Home

KB Home, one of the nation's premier homebuilders, has delivered over half a million quality homes for families since its founding in 1957. The Los Angeles-based company is distinguished by its Built to Order™ homebuilding approach that puts a custom home experience within reach of its customers at an affordable price. KB Home's award-winning home designs and communities meet the needs of first-time, move-up and active adult homebuyers. KB Home was named to FORTUNE® magazine's 2010 list of the World's Most Admired Companies for the sixth consecutive year, and ranked #1 for "Innovation" among homebuilders. The Company trades under the ticker symbol "KBH" and was the first homebuilder listed on the New York Stock Exchange. For more information about any of KB Home's new home communities, call 888-KB-HOMES or visit www.kbhome.com.

About Martha Stewart Living Omnimedia

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including “Mad Hungry with Lucinda Scala Quinn” and “Whatever with Alexis & Jennifer.” Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

1.30.11

KB Home’s GreenHouse just “feels right”

ORLANDO - From the street, the house at 7521 Lake Albert Drive in Windemere could be in any new subdivision in the country. Its dominant feature is a garage door with windows, painted to match the trim. The entry is framed by columns, a homebuilder detail that telegraphs “upscale” to passers-by.

Click here to read the full article.

1.22.11

Martha Stewart helps make ‘green’ home a joy for the eyes and the wallet

From the street, the house on Lake Albert Drive in Windermere, Fla., could be in any new subdivision anywhere in the United States. Its most dominant feature is a large garage door with windows painted to match the trim.

Click here to read the full article.

1.17.11

If Martha builds it, will they come?

KB Home and ‘Builder’ magazine unveil an affordable, net-zero energy concept home with interior and landscape design by Martha Stewart Living Omnimedia at the 2011 International Builders’ Show.

Click here to read the full article.

1.12.11

Home Wizards features the Builder Concept Home 2011

Cindy Doyle, host of the nationally syndicated radio show Home Wizards Home, Garden, and Life Improvement Radio, interviews BUILDER editorial director Boyce Thompson about the Builder Concept Home 2011 and why it foreshadows the green building movement's continuing evolution into mainstream housing design and construction.

Click here to read the full article.

1.12.11

Triple Crown

Blessed with classic American good looks and created for middle-class home buyers, Builder’s Concept Home 2011 lives comfortably on a modest footprint and is super efficient in its resource consumption. So efficient, in fact, that it produces as much energy as it uses. Yep. It’s net zero. Read the entire article.

Read the digital edition at http://mydigimag.rrd.com/publication/?i=56790.

1.12.11

Martha Stewart goes green with KB Home project

Martha Stewart, the high priestess of gracious living, is going greener with her latest project—an entire home designed to produce as much energy as it uses.

Stewart, whose company already sells a line of paints, kitchen cabinetry and counter tops at Home Depot, partnered with KB Home on this year’s “Idea Home” that’s featured at the International Builders Show, opening Wednesday in Orlando. She says the 2,669-square-foot, single-level home is green, attractive and affordable.

Click here to read the full article.

1.12.11

Stylishly green

This week, the International Builders Show is back in Orlando after a two-year absence, and although I haven’t spent too much time at the Orange County Convention Center quite yet, there seems to be a different feel to the event.

In past years, the event’s show homes typically included grandiose technology and other elements that we wouldn’t see in regular production homes for many, many years. But that’s not the case with this year’s KB Home GreenHouse, a concept home for the show created with interiors celebrity expert Martha Stewart.

Click here to read the full article.

1.12.11

Martha Stewart plugs Orlando-area 'net zero' home

WINDERMERE – It's 65 degrees outside and the propane-burning fireplace is a little too toasty for Martha Stewart, who was in Orlando Tuesday to promote a KB Home's new "net zero" showhome.

Near the family room fire, in the kitchen of Builder magazine's 2011 Concept Home, a computer tracks energy usage. With the midday sun beaming down on a series of power-generating photovoltaic cells that are integrated into roof tiles, the house actually generates more electricity than it uses — even with all the lights turned on for optimum media-photo effect.

Click here to read the full article.

1.12.11

Martha Stewart Green Houses - Who Will Buy Them?

KB Home’s newest partnership with Martha Stewart, the ruler of an unrivaled domestic design empire and a highly-recognizable trade name, represents a shift towards greener building practices for KB, which at last count was the nation’s fifth-largest home builder.

Click here to read the full article.

12.7.10

KB Home Recognized as #1 Green Homebuilder in new Calvert Survey

Calvert Investments ranked Builder Concept Home partner, KB Home, #1 Green Homebuilder in their recently released "Survey of Sustainable Practices by the Homebuilding Industry."

In a spotlight section in the report, Calvert discusses KB Home’s numerous achievements in the area of green building as well as its innovative and forward-thinking projects like this year’s Concept Home.

Click here to read the press release from Calvert and the full report.

Associated Press coverage: http://www.businessweek.com/ap/financialnews/D9JVDQI80.htm

12-5-10

SCHULTE products featured in Closets Magazine

Closets Magazine gave some love to the Builder Concept Home 2011 and specifically the six freedomRail closet and pantry organizing and storage systems supplied by SCHULTE, one of our valued sponsors.

Click here to read the full article.